Smart advertising starts with knowing your market. We believe strongly in basing marketing strategies on recent, accurate research. Without it, you risk wasting your budget on the wrong audience, the wrong media, the wrong message or all three. Research provides the information you need to make informed decisions. It is essential in identifying market opportunities, testing messages and determining the most cost-efficient media for delivering the message.

To achieve an effective level of repetition, we make the most of every media dollar. Many of our clients come to us precisely because they know we can deliver more - more reach, more frequency, more bang for their media budget. Our media buys are based on solid numbers and experienced analysis of what they mean in terms of demographics, target audiences and message delivery.

Whether you need to reach a local, regional or national audience, our media strategists can formulate a plan to reach your target audience with the repetition needed to teach the message.